Abstract Firms or companies today face a broad array of risks, problems and issues internal to them and external factors relative to increased international competition due to globalisation.
Suggest some strategies in order to improve the overall goodwill and image of East West University. The primary mission of East West University EWU is to provide, at a reasonable cost, quality tertiary education characterized by academic excellence in a range of subjects that are particularly relevant to current and anticipated societal needs and eventually not only to be the best university in the country but also to be the best in the South Asian region.
As a not-for-profit organization, EWU should focus on creating value and knowledge in society and educate leaders for a better tomorrow, and should not focus solely on being profitable.
Keeping these points in mind, as a member of the management group, I would like to suggest some strategies in order to improve the overall goodwill and image of East West University, so that the quality of its education can meet international standards.
In diversified, multi-business companies, the strategy-making task involves four distinct types or levels of strategy: But for a single- business enterprise, the strategy-making task involves only three levels of strategy- business strategy, functional strategy and operating strategy. Few of these strategies are discussed in the following sections in the context of EWU.
The demand of higher education is equally increasing in the whole country, not in any specificarea. But private universities are mostly centralized in Dhaka. This way it can expand its geographical reach and serve a greater portion of the society.
EWU can set up a virtual campus, i. Classes can be self paced using online documents and databases. Tests and other assignments can be made available online in specific programs used for online classes such as WizIQ Whiteboard, Illuminate, Blackboard, etc.
Other methods that can be used in virtual campus are live sessions, videoconferencing, discussing and sharing various applications, just to name a few.
This method will offer flexibility to adult students with full-time jobs and family, the cost of an online degree is relatively cheaper than at a traditional university setting but it does not diminish the value of the degree, and students can remain at home and avail degrees that may not be offered by universities or colleges nearby.
Business Strategy EWU aims to provide quality education at reasonable cost and eventually not only to be best in Bangladesh but also to be the best in the South Asian region, and for that reason EWU can adopt certain strategies to improve its overall goodwill and image.
Moreover, apart from offering only market oriented or job oriented subjects, EWU can also offer subjects such as Bengali, Music, History, Philosophy, Geography, Mathematics, etc. EWU should reduce its sole dependence on tuition fees from students and go for alternative sources of funding such a donation, sponsored support, gifts, research grants, scholarship grants, endowments, etc.
It can take the support of its alumni, various donors, faculty, staffs and students to make progress towards the development of a financially sustainable model that will better support EWU in the future.
With the financial help of the more profitable departments, EWU can create and initially support some other departments such as, Music, History, etc. All these will help EWU to provide quality education at a more reasonable cost. EWU should strengthen its collaborative arrangements in research, faculty and student exchange, and curriculum development with different foreign universities and institutions.
Affiliation with international universities will also provide the students with ample scope for participating in international competitions, events and exchange programs. EWU should set up an internal quality assurance cell to assess and maintain the quality of the programs or courses offered.
EWU can provide residential facilities i. By doing so, EWU can improve its goodwill and image, and achieve its higher level strategy of providing quality education in the South Asian region at reasonable cost. To improve the quality of education further and reach international standards the following strategies may be adopted by the different faculties of EWU: Developing a practical, research-based curriculum and moving away from memorization based examination style and adopting international case based examination style.
To enhance the quality of education and help EWU to meet international standards, faculties can follow an international standard and competitive admission process, such as, a process that is comparable to the Scholastic Assessment Test SATto ensure that the university recruits the best students in the country since the lack of strict admission process can lead to a weak base of students and can result in poor progress of various departments.
Faculties can offer short-term certificate programs for students on various subjects such as English, Information and Communication Technology, business administration, etc.Essay about Strategic Management Process. country with economic stability. Strategic Management Process Strategic management “the set of decision and action that result in the formulation and implementation of plans designed to achieve company objectives” (Pearce & Robinson, ).
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