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December 13, writer Research Papers 0 Introduction Nowadays, the health and beauty industry is considered to be particularly perspective. It is why the opening of the new product in Australian market of health and beauty industry could be potentially quite successful since the national market is not saturated.
At the same time, importing the new product to Australia may naturally be quite tricky and, thus, the introduction of the new product needs a profound analysis of the macro and microenvironment. It is necessary to thoroughly research the current situation in Australian market at large and the pharmaceutical industry in particular and adequately evaluate the perspectives of the new product entering the local market as well as develop an efficient strategy of entering the market.
The analysis of macro environment First of all, it is necessary to start with the macro environmental analysis to accurately assess the present situation in the Australian economy and probably to better understand the general climate within the country concerning foreign companies and the place of Australia in the world economy along with its primary economic characteristics.
Australia is characterized by political as well as financial stability and quite a high level of development. Read more about Marketing Management research paper writing help from experts!
At the same time, it is necessary to underline that there is a risk that the free market competition from the part of the companies operating in the market but this is preferably a potential risk than a severe obstacle at the present moment since the product is new for Australia.
In actuality, the Australian economy is dynamically progressing. By the way, the average economic development of the country and may be viewed as a guarantee for the security of foreign investments and ethical perspectives of foreign companies entering the market.
Finally, on analyzing the macro environment in Australia, it is necessary to dwell upon the technological development of the country briefly. In this respect, it is required to point out that the state is characterized by the high level of development, especially of highly technological industries, including pharmaceutical one.
It is why it is possible to presuppose that the new product will probably face serious competition from the part of the local producers, even though it is entirely new for the domestic market because technology steadily progresses and the probability that the similar product can be created in Australia is quite high.
The analysis of microenvironment On discussing macro environment in Australia, it would be logical to dwell upon the microenvironment. In general, it should be pointed out that at the present moment the pharmaceutical industry is rapidly growing in Australia.
It is why the new product entering the Australian market is getting to be particularly necessary, and the sooner the outcome will be introduced in the local market the better it is for the company.
Otherwise, if the time is a waste, the company will face many problems and obstacles while entering the product. In such a situation, it is important to underline that the SWOT analysis reveals the fact that the company and its product, i. First of all, it is necessary to point out that the product is internationally recognized that naturally contributes to the higher confidence of potential customers in the reliability and effectiveness of the new product.
Furthermore, the company has experience of entering the market of different countries, including developing one that naturally increases its chances on a successful introduction of the new product in Australia.
At the same time, the experience of the company also contributes to the flexibility of its policy depending on the specific characteristics of the local market. Also, the group is characterized by a cautious approach to the development of marketing strategies for every particular market the product is supposed to enter that makes it possible to presuppose that the policy of introducing the outcome will be quite efficient.
At the same time, it is equally important to underline the high professional level of people working in the company that makes the perspectives of The new product in the Australian market rather positive than unclear or negative because high professionalism will naturally lead to positive results in the situation when the local pharmaceutical market is practically open for foreign companies and products.
In such a situation, there is no wonder that the opportunities for the new product to gain a significant share of the local market is extremely high, especially taking into consideration the rapid development of the pharmaceutical market of Australia.
To put it more precisely, according to Australian pharmaceutical and healthcare report, the Australia pharmaceutical market has demonstrated the stable growth within the last decade primarily in the result of the positive economic and demographic trends.
On the other hand, such a rapid growth poses certain problems before the company and the new product entering the market because, in such a situation, the company needs to enter the market in possibly shorter terms to avoid competition from the part of the local companies.
Apparently, the potential threats to the new product in the Australian market are, to a significant extent, predetermined by the weakness of the new product in this market because it has never been introduced before.
Also, the high level of competition from other companies operating in the market may be crucial if they have already sufficient experience in the national market. However, the competition cannot fully prevent the entering of the new product if effective strategies are used and the product is well promoted.
Furthermore, it is possible to enter the market of over-the-counter drugs since the foreign companies control the market for prescription drugs while the former market is rather open and free for expansion of the new product. As a result, the new product will enter the market as a drug that is efficient, safe, and widely accessible for customers and no prescriptions are needed through the consultations with medical professionals are recommended.
Potentially this can minimize another weakness of the company, the lack of confidence in local customers to the product and, in all probability, being persuaded in the safety of the new product.
They will readily buy it. Marketing strategy Naturally, the development of the marketing strategy is of paramount importance for the new product entering the Australian market. Taking into consideration the macro and micro environmental analysis mentioned above, it is necessary to describe the product which is supposed to enter the market, find its potential and define the ways of its promotion.
First of all, it should be pointed out that the new product is a medicament that targets the adult customers who suffer from such problems as heartburn, indigestion and trap wind.
It is worthy of mention that practically all people can face issues such at some points of their life this is why potentially the target market of the new product is the adult population of Australia which has the health problems mentioned above.
It is necessary to emphasize that the new product is an adequate remedy that works fast and aims at the neutralization of the excess stomach acid.
In fact, this drug is safe and, as a rule, it does not need any special prescriptions. Nonetheless, it is still recommendable to consult the doctor first before using the new product or at least to carefully learn its effects, as well as possible side-effects which are actually few. Basically, the new product is recommended to use when people have the following symptoms: In such a way the range of symptoms when the new product is quite large, but it is used in the case of heartburn, indigestion, and trapped wind.
It should be pointed out that these problems are widely spread this is why it is possible to forecast that the number of potential customers may be quite substantial.
At the same time, it is worthy of mention that these problems are often triggered by what people eat, and how they eat.Psephological research papers, david hume essays on commerce macro political socialization essay the anniversary john donne poem analysis essays history essay summary was the new deal successful essays manuel de linguistique descriptive essay gang violence in chicago essay heading essay extemporaneousDrummy derry dissertation disadvantages.
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