The process of writing a feature article for a magazine is not much different from writing an article for a newspaper or newsletter.
Its job is to make you read this second sentence, which has the singular task of propelling your eyes towards the third sentence. Go back and read the first line of this article again.
Curiosity is a potent editorial weapon that can be used to great effect in headlines and sub-headings. In an ideal world, this approach should leave you wanting to know more. Or it should create a question that can only be answered by reading on.
Here, the question the first sentence should intrigue you with is: You may not believe me, but I have news about global warming: Good news, and better news. And another from The Guardian newspaper: Both lines leave you asking questions. Good and better news about global warming, you say?
Am I tying my shoelaces incorrectly? I did two things on my seventy-fifth birthday. Then I joined the army.
Or the one after that. You can use it to create expectation or intrigue, which following lines can elaborate on or contrast. And take a look at this one from Slate. The sluggish, swamp-bound pea-brains that haunted museum halls and trundled through picture books have been eviscerated by agile, hot-blooded, and, often, feathery dinosaurs that more accurately reflect what Tyrannosaurus rex and kin were actually like.
Opening Line Strategy 2 Asking a question of your reader is another smart way to keep them squarely focused on your content. Like this example from one of our own posts: Showing some empathy towards a common problem can also be a winning opener.
Have you ever thought you could be a great writer… if only you had the time? It was a bright cold day in April, and the clocks were striking thirteen.
This opener from The Atlantic also promises to reveal information that you might not be aware of. Check out this opening line from Fast Company: Opening Line Strategy 7 This last strategy is the simplest of the bunch. It requires little thought and just a little bit of bravery.
Nevertheless, it can be a surprisingly effective tactic. It is simply this: There are occasions when this approach is deliberate.
The writer either goes off on a loosely connected tangent before looping back to relevancy or uses the intro paragraph s to set the scene. This works well in newspapers and magazines, where longer form writing is consumed in a linear way.
But on the web, readers tend to skip and scan. Deleting your first paragraph can be painful.Starting with just an email newsletter in , Hungry Girl today has exploded into “New York Times” bestselling book deals, a Food Network TV show, and features on “The Rachel Ray Show,” “Good Morning America,” and more.
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Wow, I really sympathize with Martha. I believe in having the elderly keep their independence as long as possible. Good writing. this good church-going displaced southerner would keep the innocent shop customers from being exposed to filth by.
How to Write a Newsletter in 4 Simple Steps. If you’ve been wondering how to write a newsletter, the good news is it’s relatively easy. Once you make all the preliminary decisions about your e-newsletter, then all you have to do is plan the editorial calendar, get everything written, send it out, and track the results.
Writing the. Brady Shearer: Final tip for writing a better church email newsletter is to include a PS at the bottom.
The PS section of an email, if you include it, is almost guaranteed to be the most read part of that email. About WAW Write a Writing is an inspirational project with utmost effort to help individuals, professionals, students, bloggers, marketing guys and creative souls in their writing timberdesignmag.com are various elements which contrive in creating the perfect, epic or premium level content.